Reaching Your Moving Targets

Are you Capitalising on the Extraordinary Growth in the use of Mobile Phones to access products and services on the internet?

Mobile Web Growing Daily
If your business does not have a Mobile Phone Friendly Website you may be missing out on one of the fastest growing sectors of the internet. As the technical advancements of mobile smart phones accelerate and the capacity and data transfer speeds of the mobile networks improve, the mobile phone browsing experience is unrecognisable from that of even 2 years ago.

It is our opinion that this web opportunity has been very much undervalued and should be considered by many companies as part of their online strategy. A recent survey by Pew Research Centre states that 38% of all mobile phone users aged 18yrs or over use their mobile phone to access the internet. Couple this with the fact that 92% of all adults between the ages of 18-55 own a mobile phone; I’m sure that you will agree that a Mobile Web Site is a ‘must have’ to get the most out of your marketing efforts.

Even the most dedicated surfer will not be at their computer 24 hours a day. However, they will quite probably have their mobile phone with them every waking hour.

Business professionals, both online and offline are continually seeking methods to improve their ability to reach their targeted audience. With the launch of products such as the iPhone, the perception of the phone as a viable means of accessing the web is changing. The future of web development is already here, deliver your online message to a broader audience.

The Mobile Website Challenge
While the iPhone may approach full browser capabilities the majority of mobile phones do not. As the development of web sites for mobile devices is at a much earlier stage than traditional web sites, it is not surprising that development standards are only just beginning to emerge.

The challenges faced by Mobile Website Developers are many. Not only are there a plethora of screen resolutions and sizes to cater for, but different mobile phone manufacturers use different software technologies and protocols to access the internet.

Mobile Website Solution
At Gemsoft IT we are able to reconcile these differences to ensure your marketing message is served up to your prospective buyer using the most appropriate format for device being used. This means that you will have the best possible chance to convert your prospect into a client…

If your prospect is using a computer to browse your site she will shown your full blown website. If she is using an iPhone or a device with similar browsing capabilities she will be shown a rich but cut-down version of your full website. If she is using a device with minimal browsing capabilities, she will be shown a minimalist site that has a focus on only the most important aspects of your marketing message.

The aim is to provide your prospective clients with the best possible user experience thereby maximising your chance to convert them into buyers.